You kept your word
for twenty eight days
The renegotiation
starts Monday

A man walks out of the twenty eight sure he can run it again on his own. This page is about what happens when he tries.

Credit where it is due

You did it, and I watched you do it

Twenty eight days, one after the other, dropped into a life that was already full before anybody asked you to add a single thing to it.

Nobody falls over on the hard days. They never do. The hard days arrive with their own adrenaline and a story you get to tell afterwards, and a man will suffer quite happily so long as he gets to mention it later. What you actually did was quieter and worse than that. You got up on the Tuesday. The one with nothing in it, no occasion, no audience, weather doing that thing where it cannot commit, and you got up anyway because you had said you would.

Then the last Friday came round, the free pass in your pocket, and you took it exactly as you were meant to. Good. A man who cannot let go on the night it is sanctioned has not learned the lesson, he has only swapped one cage for another.

Saturday you felt like you had got away with something, which you had not, because you paid for it in full and in advance in ordinary Tuesdays.

Then Sunday, awake before the alarm, no debate, no negotiating with the ceiling about whether today counts. That was the moment, and it was not the trousers or the last box on the tracker. That was your own word going from a thing you say to a thing you do.

So you did what any man does the week after he has proved himself right.

You decided to run it again on your own
Round two

The recipe with your own bits in it

Somebody in your family had a recipe. Written on a card in handwriting nobody can read any more, butter through the corner of it, sat in that drawer since before anyone thought to write anything down.

So you make it. You are out of butter, so you use the yellow stuff from the fridge door, which is basically butter. The sugar looks like an awful lot, so you knock some off, because she was feeding men who worked outdoors and nobody in that kitchen was worried about their arse. It says rest the dough two hours, which on a Sunday is frankly taking the piss, so it gets twenty minutes while you have a shower.

Out it comes, flat as a hat, tasting faintly of a scented candle.

There you stand in your own kitchen, genuinely puzzled, because you followed her recipe.

Round two of the twenty eight goes the same way, and you will not see it happening either.

The framework stays. The words stay. You only put a few of your own bits back in, because you know your body now and you have earned a bit of room. Coffee comes back first, since you were fine on the coffee. Then a day off a week, because you are not a monk and you never signed up to be one. The 16:8 goes in, near enough the same thing and it suits how you eat anyway. Sessions slide from whatever they were to whatever fits.

You still call it the twenty eight.

None of it is stupid. Every one of those decisions would stand up in court on its own, argued by a reasonable man on a reasonable day, and that is why you get to week three still wondering why the whole thing feels like wading through wet sand while you run a version with your name on it instead of mine.

You bastardised it and you did not even enjoy the crime
The bit you will not like
You did the twenty eight
Nobody did it for you
Round two you write your own
and call it the same thing

The twenty eight worked because every decision in it was made before you woke up.

You chose nothing for twenty eight days. You did what was already written down, and a man with nothing to choose has nothing to argue about, which is the only reason you were up on that Tuesday.

Round two you take the deciding back. A bit at a time, nothing daft, all of it reasonable, and by week three you are sat in your own kitchen at half six in the morning chairing a meeting between the man who said he would and the man who would rather not, nobody else at the table, biscuits already out.

You will win that meeting. There is nobody else at the table to vote against you.

Read it again and see if you can find the lie in it.

How this actually works

The bumpers do not bowl for you

Ten pin bowling, some child's birthday, and you are only there because you said you would be. The little ones have the bumpers up. One of them rolls it underarm at about two miles an hour and that ball takes a fortnight to get down the lane, wandering left, kissing the rail, wandering back, kissing the other one, and it arrives at the pins with all the pace of a shopping trolley and knocks six of them over.

The child loses his mind. Fair enough.

Meanwhile you are on the next lane with your fingers in the holes doing the little run up, no bumpers, because you are a grown man, and you have put two straight in the gutter and told everybody you were trying a hook.

The rails never bowled for that kid. He still had to pick the ball up and let go of it.

What you actually get

Keep doing what you have been doing. Allowances and all. The coffee, the day off, the window, whatever version of the twenty eight you have quietly been writing for yourself since the free pass. Bring it, write it down the night you sign, and I am not taking a single bit of it off you.

The rails go up either side and they stay up for the full eight weeks. The throw that would have wandered into the gutter on its own lands in the ballpark of complete instead, week after week, until the ballpark is simply where the ball goes now.

  • You get your head back for eight weeks! The shape of your day is decided once and stays decided, your numbers are set once and stay set, and Sunday by eight and Thursday at midday go in the diary and neither of them moves again. What you eat stays entirely yours, all of it, and the log is the thing that tells you what it costs. So the deciding goes and the doing stays, and the part of your head that has been chairing that argument every morning gets handed back to your work, your kids and your evenings.
  • Everything is allowed. Nothing banned, nothing sworn off, no ceremony about a weekend. You want a Dominos, have a Dominos. Log it first though. Every slice is four to five hundred calories, and do not tell me you are having a large on its own, so there is four or five thousand sat on the screen in front of you before you have eaten one of them. Log it and you have three slices instead of ten. The caveat is you are on dry tuna for the rest of the day, but you got there by arithmetic instead of hope and fantasy.
  • Your six stop being rules and start being the shape of your day. The training, the steps, the water, the pages, lights out, the food. You already ran them for twenty eight days, so nobody is stood over you counting them here. They are the reason the tracking is short enough to actually do, because a man eating like that has a log he can finish on the bog in the morning like a game of Tetris. Long logs get abandoned in week two.
  • You log the lot in MyFitnessPal, and that is the bit you are signing for. Not the good days. The lot. The pints, the leftovers off the kids' plates, the garage sandwich you ate standing up in a car park. It will be the first time in your life the whole week has been in one place with a number next to it, and that number does more coaching in a fortnight than I could do shouting at you for a year.
  • The scales come back out, daily, and it stops being a verdict. The twenty eight took them off you to break the flinch. Here you stand on them every morning and we read the average, because the average is the number and Tuesday is only Tuesday with a curry in it. Eight weeks of watching a line instead of a reading and the thing that used to ruin your morning goes back to being data about your week.
  • Sunday you put the week up where the other men can see it. Sessions out of five and days tracked out of seven, then the water and the sleep and the steps and the pages, then the week's average off the tracker with the screenshot from the app, and then the three that actually cost you something, what went well, what did not, and the one thing you are changing. Binary answers, no nearlys and no explanations. Ten minutes, and it is the ten minutes that makes the other six days true.
  • Go quiet and you get missed, by name. Miss and a message lands the next day asking how you are getting on, which is a check in and not a telling off. Two days after that the men have noticed out loud and you are getting some stick about whether the dog has eaten you. Still gone the second Sunday and it is me. Compare that with the last time you quietly stopped and nobody rang.

What you do not get

I am not holding your hand and I am not on the end of a phone at midnight while you talk yourself round a takeaway. A man who wants that has bought the wrong thing, and I would sooner tell you now than take your money and find out together in week two.

Rails, not hands. A conductor does not go round the orchestra teaching the fiddle players how to play the fiddle. He says where the emphasis goes and when to play it out soft. I show you the set up once, you run your own numbers from then on, and the data says where your week wants leaning on.

The shape of it

Eight weeks, and you are not starting anything

  1. It begins on the Monday after your free pass weekend. You are not starting, you are carrying on, and that is deliberate. The whole lesson about waiting for a Monday sits at the front door of the twenty eight and you already walked through it once.
  2. Fifty six days with the rails up. Same word, same evidence, considerably more room to move than the twenty eight gave you, and a great deal less room than you have been handing yourself.
  3. Five minutes in the morning to log the day, sat down, before anybody in your house is talking to you. It is five minutes because the structure did the hard part months ago, not because I am being generous with your time.
  4. Sunday, by eight, the week goes up. Ten minutes. That is the one that hurts on the weeks it should.
  5. Thursday, midday, live for forty five minutes. I bring a lesson or an idea, then the men talk about their week, then you ask me whatever you turned up with. One room, men from every week of this in it, so you will hear a lad eight weeks ahead describing your week six out loud before you have got anywhere near it.
  6. Midday does not move, and there is a reason you will not hear from many coaches. My evenings belong to my kids the same as yours belong to yours, and you get to watch me keep that line before I ever ask you to keep one. I learned the rest of it early on, back when I trained men one to one. Offer a man a time that suits him and he finds nine reasons it does not. Tell him when you are available and he finds a way. So if Thursday midday belongs to your work, you already know what it takes, because it is a lunch moved and a diary blocked and a forty five minute hole you have made before now for things that mattered a good deal less. Every call is recorded and goes up after as the record of what was said. It is not the alternative and I would not insult you by selling it as one.
  7. At the end of the eight you either keep going or you do not, and by then you will not be asking me which.

And the eight are not the same week eight times over.

Week one you log the twenty eight exactly as you have been running it, allowances and all, because there is no sense putting rails round a version of you that does not exist. By the second and the third the numbers have started doing the talking, since a large and something now has a figure sat next to it. Week four is the halfway count, four weeks of your own numbers on one page, and nobody had to lecture you to get it. The middle is where the bad week lands, and there is a clause further down that already settled what happens then. Then the eighth is the evidence night, fifty six days of you in numbers with the diet you built named as yours, and you say your own milestone out loud on the call in front of a man who is in his second week and needs to hear it.

Five minutes a day, ten on a Sunday, forty five on a Thursday. That is the whole ask, and you have been losing more than that a night to a phone you are not even enjoying.

There is no new hobby in there and no fresh notebook performance either. Nothing on that list asks you to turn into somebody your family would not recognise at the table.

Proof

The rails were built on men like you

Over twenty years of training men and writing their workouts. Real men, with real knees and a job and a Friday, week in and week out. The body is the foundation layer of a man and everything else gets stacked on top of it, so when the training and the food come up on a Thursday, and they always come up on a Thursday, you are getting an answer off a man who has written that plan for blokes built exactly like you since before it was fashionable to ask.

None of that builds you. It builds the rails. Over twenty years of it, up either side of your eight weeks.

Neither of these two came off this, they are men from the wider work and they are here on the only part of it that ever mattered.

Training independently can be hard to maintain and you can find yourself negotiating with yourself, particularly if you have a busy family life...

I'll do a session at lunch, when the kids go to bed, ahh I'll move it to tomorrow.

Group training means you're visible and those negotiations can't take place, you have to turn up.

Dan Duhrin

Before this, everything felt like a fight with myself. Not just food or training, it was seeping into everything. I'd overthink. I'd talk myself out of things. I'd promise myself to do something and then not do it.

Now the argument has stopped, it's quieter. The negotiation still happens time to time but it's shorter. Sometimes it's not even there. It's more like, "This is what I said I'd do," and I just get on with it.

Evren Akarsu
Before you sign

This is not for everybody and I would sooner say so now

Sign it if

  • You finished the twenty eight and you can already name the two things you have quietly given yourself back.
  • You have run a round two before, in some form, in some year, and you know exactly how that film ends.
  • You do not want hand holding. You want a line you cannot argue your way round at half six in the morning.
  • You can find the money without putting the house under strain. If you cannot, that is a different conversation and it is not this one.

Leave it if

  • You are after motivation. You will be bored by the second week and I will be delighted to see the back of you.
  • You are waiting for a discount. There has never been one, and the asking is its own answer.
  • You think eight weeks is a long time. You have already spent eight weeks twice this year on nothing at all.
  • You are not actually going to do it. Keep your money, stay on the emails, no hard feelings and no lecture.
The terms
The Contract
Eight weeks  |  One room  |  One standard

This is the whole of it. There is no small print, because small print is where a man goes looking for the exit.


Clause one  ·  You agree to
  • Fifty six days, beginning the Monday after your free pass weekend.
  • Bring the version of the twenty eight you had already started writing for yourself. Allowances included. Written down the night you sign, where the other men can read them.
  • Log your food in the app. Every day, and especially the days you would sooner nobody saw.
  • Sunday by eight, the week goes up. Binary answers, no nearlys.
  • Turn up to the call, and when it comes round to you, say the true thing rather than the tidy one.
  • Do what you said you would do on the days nobody is watching, which is all of them.
Clause two  ·  I agree to
  • Put the rails up and keep them up for the full eight, on your good weeks and your rotten ones alike.
  • Thursday, midday, forty five minutes, live, one room, and me in it with you.
  • See that your Sunday numbers get read and that one line comes back on them, about your week and nobody else's.
  • Never let you go quiet in peace. A message by name the next day, the men onto you by the one after, and if you are still gone the Sunday after that, it is my name on the screen.
  • Tell you the thing your mates will not tell you, at the point where it is still of some use.
  • Never move the standard to make either of us feel better about a bad week.

Clause three  ·  The bad week

A week is going to go wrong. Work, a virus, a funeral, a fortnight in Spain, or nothing you could name in a court of law. We settle now what happens then, because the middle of it is the worst possible moment to be deciding, and it is the moment men quietly disappear.

The structure stays exactly where it is. You do not start again and there is nothing to make up. You post the true week, the ugly numbers included, nobody says a word you would want to swing for, and one line comes back telling you where the next seven days want leaning on.

Bad weeks are not the exception in this. They are most of the coaching. A bad week does not throw you out of this and it does not put you back to the start, because it was written in before either of us signed.


Clause four  ·  The fee
£597

Five hundred and ninety seven pounds. Eight weeks of it, so around seventy five quid a week, and you know your own month better than I ever will.

Paid once, up front. No early bird, no graduate rate, no quiet word for a good lad. The price is the price and it has never once been anything else.


Before you sign

You will do what you always do at this point, which is have a think about it and see how you feel in a bit.

So do not answer as you. Answer it the way you answer at work, where a decision this size gets made in ninety seconds and you are onto the next thing before your tea goes cold. What would you do if this was a work decision?

Then the harder one. Your best mate rings you tonight, tells you he has just done the twenty eight, feels better than he has felt in years, and he is going to have another go on his own to save himself a few quid.

What are you telling him?

The button below is where you sign it

Eight weeks. One room. £597. Nothing here to haggle over.

Paul Michael Love
Counter signed and back to you inside a day
If not today

Then stay on the emails and let me keep working on you

You are already on them. They land whether you buy anything or not, they will carry on landing, and every so often one will arrive on a morning where you have just done the exact thing it describes, and you will not enjoy that at all.

Some men sign this the day they read it. Some sign it three weeks into round two, about ten past six on a Tuesday, when the version with their own name on it stops working and they can no longer pretend otherwise.

Both are fine by me. One of them costs you eight weeks.

One last thing

You read the whole thing, which tells me plenty, because a man who was genuinely going to be fine on his own would have wandered off somewhere around the scented candle.

You know what round two looks like. Either you have already run it, or you can feel yourself drafting it, adding the sensible little bits back in one reasonable decision at a time.

Eight weeks with the rails up, and I take nothing off you the whole time, because I never needed to. What changes by the end of it is that your allowances have stopped being the thing that decides how your year goes.

Sign it, or run round two and find out. One of us is going to be right about that, and I have been watching round two go the same way for over twenty years.

Your move

Paul 'bumpers up' Love

Fifty six days. One room. Starts the Monday after your free pass weekend.

Paul Michael Love
A Paul Michael Love Protocol  |  Rebuild Confidence | Restore Control | Reclaim Self-Trust

Built for men. Backed by truth.