Privacy Policy

Last updated: 2 June 2026

Paul Michael Love respects your privacy. This policy explains what personal information we collect, how we use it, and what rights you have.

Who We Are

This website is operated by Paul Michael Love Ltd, trading as Paul Michael Love.

Contact: [email protected]

Business address: PML Performance Clinic, Percy Park RFC, Tynemouth, North Shields, NE30 2BE

Company number: [COMPANY NUMBER - ADD AFTER REGISTRATION]

VAT number: Not VAT registered unless confirmed otherwise.

Information We Collect

  • Your name and email address when you join the email list, buy a product, book a call, or contact us.
  • Payment and order information when you buy a product or service.
  • Messages you send to us.
  • Website usage information, such as pages visited, device type, browser type, and referral source.
  • Marketing preferences and unsubscribe records.

Payment card details are handled by our payment processor and are not stored directly by us.

How We Use Your Information

  • Provide products, downloads, courses, emails, and services you request.
  • Process orders and send purchase confirmations.
  • Send email content and marketing where you have signed up or where the law allows it.
  • Respond to enquiries.
  • Improve the website and customer experience.
  • Keep business, tax, accounting, and legal records.
  • Protect the website and prevent fraud or abuse.

Lawful Bases

  • Contract: to supply products or services you buy or request.
  • Consent: for email marketing where consent is required, and for non-essential cookies where required.
  • Legitimate interests: to run and improve the business, respond to enquiries, keep records, and protect the website.
  • Legal obligation: where we must keep tax, accounting, or legal records.

Email Marketing

If you join the email list, we may send you emails from Paul Michael Love. You can unsubscribe at any time using the link in any marketing email or by contacting us at [email protected].

We do not sell your email address.

Who We Share Information With

We may share information with trusted service providers who help us run the business, including Kajabi, payment processors such as Kajabi Payments, Stripe, PayPal, Klarna and GoCardless where available at checkout, email and analytics providers, professional advisers, and authorities where required by law.

These providers may process information outside the UK. Where this happens, we rely on appropriate safeguards required by data protection law.

Cookies And Analytics

We use cookies and similar technologies. Some are essential for the website to work. Others may help with analytics, marketing, or improving the site. See the Cookie Policy for more detail.

How Long We Keep Information

  • Customer and order records: up to 7 years.
  • Email subscriber records: until you unsubscribe or we clean inactive records.
  • Enquiry records: up to 3 years.
  • Analytics data: according to the settings of the relevant analytics provider.

Your Rights

Depending on the circumstances, you may have the right to access, correct, delete, restrict, object to, withdraw consent for, or request transfer of your personal information. You may also complain to the Information Commissioner's Office.

To exercise your rights, contact [email protected]. You can also contact the ICO at https://ico.org.uk.

Changes To This Policy

We may update this policy from time to time. The latest version will be posted on this page.